Schaumann Social Media Concept
Development of a Social Media Concept
For success in the barn, Schaumann researches and works tirelessly day after day. For 85 years. We are proud to have developed a new social media presence for the renowned specialist for minerals, active ingredients and silage additives for animal nutrition. And it’s truly impressive!
Our Approach Explained Step by Step:
Following a detailed briefing from Schaumann on goals and strategies within a previous social media workshop, we developed a social media concept. The focus here was on a thorough analysis of existing competitors, a clear definition of the target group and an evaluation of the previously defined marketing and advertising objectives.
The Foundation for a Successful Presence
In addition to campaign planning, we revised the profile structure, defined the appropriate tone and approach based on the Schaumann persona and the target group to be addressed, defined the visual language and created a code of conduct in terms of netiquette. We thus created a solid foundation for a successful social media presence for Schaumann.
