We Do Podcasts Too
praxiscast.agrar
New Episodes Every Two Weeks
For our client SAATEN-UNION, plantamedium has taken on the technical production of an innovative podcast. Named “praxiscast.agrar”, SAATEN-UNION offers fascinating insights into current agricultural topics every fortnight – from crop strategies for cereals, maize, and cover crops, to the latest developments in the successful cultivation of legumes. Through this project, plantamedium contributes to establishing a modern and forward-thinking marketing tool that reaches the target audience directly and on the move.
From Recording to Release: A Full-Service Offering
The production of the podcast begins with close collaboration between the client and our team. After joint editorial planning and defining the subject areas, Stephanie Makowski and Dr. Anke Boenisch take over the hosting and enrich the podcast with their expertise.
The raw audio files are transmitted to us and then carefully edited by plantamedium with the utmost precision and attention to detail. We optimise the audio quality, perform professional sound editing, and integrate the custom intro and outro. This transforms the original audio material into a high-quality, cohesive podcast that sounds professional, even with varying source material.
Available on All Major Platforms
After the professional sound editing, we also take care of publishing the podcast on all major platforms such as Spotify, Apple Podcasts, Amazon Music, Deezer, Podcast.de, and many more. We add the appropriate episodes, covers, and show notes before the podcast goes live. This ensures that the content is anytime and everywhere accessible – a clear advantage that makes the podcast format especially appealing to the target audience of farmers.
Targeted Marketing of “praxiscast.agrar”
The promotion of the podcast is a crucial part of this project. Here, plantamedium has implemented a comprehensive strategy to directly reach the target audience. This includes:- Ads in the customer magazine “Praxisnah” to target the existing readership.
- Online banners in newsletters from various industry publishers, delivering subject-specific content to agricultural businesses and professionals.
- Social media campaigns on SAATEN-UNION’s channels to increase the podcast’s reach and engage directly with the target audience.
A Modern Marketing Tool with Sustainable Added Value
With “praxiscast.agrar”, our client has created a format that not only informs but also inspires. Podcasts offer numerous advantages: they are flexible and available at any time, cover a wide range of topics, and allow for an authentic and personal connection with listeners. Particularly for a mobile target group like farmers and agricultural professionals, the podcast provides genuine added value – it is a reliable source of knowledge that can be accessed at any time and has long-term relevance.
“praxiscast.agrar” combines the content of the well-known customer magazine “Praxisnah” and the “praxisdialog.agrar” platform in a new, dynamic medium. This project shows how traditional communication formats can be enhanced and modernised through innovative approaches to ensure targeted and contemporary engagement.
Successful Collaboration for a Future-Oriented Format
The “praxiscast.agrar” project is a successful example of the close and trusting cooperation between plantamedium and SAATEN-UNION. With our technical expertise, creativity, and a well-thought-out marketing strategy, we help our client reach a new audience and convey relevant content in an innovative way.
We are proud to be part of this project, which demonstrates how cutting-edge communication technologies can be used to support and promote the agriculture of tomorrow.
