Successfully on Social Media
How URBAN Reaches International Audiences
URBAN Feeding Technology, the innovative company from northern Germany, demonstrates how social media can effectively be used to boost brand awareness worldwide. As a pioneer in calf feeding, URBAN leverages modern platforms to expand its reach and engage with an international audience. The smartphone has become the most essential tool, as social media allows followers to be reached anytime and anywhere.
Personal, Competent, and Authentic
DThe social media strategy developed with plantamedium combines in-depth expertise, engaging product insights, and a touch of northern German humour. Regular behind-the-scenes glimpses bring the team’s passion and technical knowledge to life. URBAN’s personality shines through – always authentic, with a casual remark and a deep commitment to the industry.
The Perfect Combination of Modern Communication and Technical Expertise
URBAN stays current: its social media account, fully managed by plantamedium, is always up to date, blending industry expertise with the latest social media trends. This unique mix of professional insights and entertaining content gives URBAN a distinctive market position. By balancing expertise and engagement, URBAN reaches not only industry specialists but also a broad audience. The result? A strong, authentic presence that builds trust while impressing with creativity and personality.
Authentic Insights and Personal Stories – Connected Worldwide
On URBAN’s channel, the team’s passion is showcased with a sense of humour, for instance, through the “When I Grow Up” series, which introduces team members. These personal insights give each team member a unique touch and create a sense of closeness with the brand. The channel is run in English for international followers and tailored to their interests. This positions URBAN not only as an industry expert but also as a master of the social media and marketing blend – a platform that seamlessly combines professional knowledge with human connection.
Reels, Trends, and Feed Posts – The Complete Social Media Experience
The URBAN team is active worldwide, capturing every moment authentically on camera—impressing even influencers! Content is carefully crafted for each platform and tailored to each target audience.
Approachable, humorous, and full of expertise, URBAN invites followers to go behind the scenes on Facebook and Instagram. Under the theme “Behind the Scenes”, fans experience the unique URBAN world up close. So why not leave a like and follow along!
#SettingStandards
#ContentFromTheCountry
Our content is created with attention to detail and state-of-the-art technology: every video is crafted and edited with professional graphic software, ensuring each post becomes a true highlight. Every step of the process – from content planning through editorial meetings to management and publication – is handled directly by plantamedium.
Special campaigns, such as quizzes, UrbanTalks, and trend videos, are produced on dedicated content days. Authentically and close to the action, we take followers to the countryside and into the barn: equipped with wellies and cameras, the content day took place up north, right on the farms.
