Strong Key Visuals: Urban Takes Center Stage
Development of Key Visuals to Enhance Image and Awareness
Urban Calf Technology, a leading company in the development and production of innovative technology for calf feeding, has repositioned itself through a creative campaign featuring three unique key visuals. This campaign aims to strengthen Urban’s image and increase awareness of its products. With a touch of humour, the visuals showcase the benefits of Urban’s products in an unconventional way, appealing to both farmers and other agricultural enthusiasts.
VitalControl: “Paperwork Gone with the Wind”
The first key visual focuses on the VitalControl product, an innovative system for management and documentation in calf feeding. With the slogan “Paperwork Gone with the Wind,” we created a scene that humorously illustrates the system’s time-saving and efficient nature. The farmer stands in the wind (or here, in front of a leaf blower), while an entire stack of papers is blown into the air around him. This visual play with the wind symbolises the relief provided by the VitalControl system – it literally blows the paperwork away, giving more time for the important tasks of daily agricultural life.
MilkShuttle: “Simply Elegant”
The second key visual highlights the MilkShuttle, a product for mobile calf feeding that stands out for its simplicity and efficiency. With the slogan “Simply Elegant,” we aimed to visually represent the ease and elegance with which the MilkShuttle makes daily work easier. The image shows a farmer in the background carrying milk in buckets by hand – a laborious and time-consuming task. In contrast, a model elegantly walks down what looks like a catwalk, proudly presenting the MilkShuttle. This contrast between traditional work and modern technology humorously conveys the product’s benefits: while the farmer struggles with heavy buckets, the model shows how feeding with the MilkShuttle can be simple and stylish.
Alma Pro: “Just let it happen”
The third key visual focuses on the Alma Pro, an automated feeding machine that enables precise and planned health management. Under the motto “Just let it happen,” we created a relaxed scenario that highlights the stress-free use of the Alma Pro. Two farmers are shown lounging comfortably, one in a kiddie pool and the other on a sun lounger. They casually share a drink while the Alma Pro quietly and efficiently operates in the barn in the background. This humorous image, with a wink, demonstrates how the machine takes over the hard work, providing farmers with more leisure time and relaxation. They no longer have to worry about feeding – the Alma Pro takes care of it reliably and automatically.
Execution of the Key Visuals
The planning and execution of these key visuals were carried out in close collaboration with Urban Calf Technology. In a professional photoshoot, the scenes were carefully arranged to convey the intended messages clearly and effectively. The humorous yet informative motifs reflect Urban’s innovative spirit and practical approach. They demonstrate that state-of-the-art technology and efficiency can go hand in hand without losing the fun and enjoyment of working in agriculture.
Online and Offline
The key visuals were used both in print media and in animated form on the web. This versatile usage allowed the messages and benefits of Urban’s products to reach a broad audience.Just let it happen – with plantamedium
“Just let it happen” applies not only to the Alma Pro but also to our collaboration with you. We know the agricultural industry and understand marketing just as well as creative implementation. Sit back and let us take care of things.
Curious? Feel free to get in touch with us!
