Re-development of an Exhibition Stand
With fresh ideas and a strong corporate design
Exhibition Stand for CP-Pharma: Concept, Design and Execution
For our client CP-Pharma, we developed an exhibition stand that is not only functional but also perfectly reflects the company’s brand values and corporate design. The challenge was to create a space that is simultaneously inviting, informative, and visually appealing – perfectly aligned with CP-Pharma’s modern, clear, yet playful brand identity.
Expertise in Corporate Design and Years of Experience
As an agency that has worked closely with CP-Pharma for many years and is deeply familiar with their corporate design, we were able to integrate the brand’s signature elements into the design of the exhibition stand. We know how important it is to authentically convey the brand identity while creating an atmosphere that excites visitors and invites them to linger. The open stand design caters to the target audience’s needs and meets the aesthetic requirements of CP-Pharma’s corporate design.
Expertise in Corporate Design and Years of Experience
As an agency that has worked closely with CP-Pharma for many years and is deeply familiar with their corporate design, we were able to integrate the brand’s signature elements into the design of the exhibition stand. We know how important it is to authentically convey the brand identity while creating an atmosphere that excites visitors and invites them to linger. The open stand design caters to the target audience’s needs and meets the aesthetic requirements of CP-Pharma’s corporate design.
Clarity Meets Creativity
CP-Pharma’s corporate design is characterised by clear forms, bold colours, and strong, often humorous communication. These elements were integrated into the stand design to bring the corporate identity to life and create a memorable brand experience. The dominant colours shape the entire stand, immediately drawing the attention of visitors.
Inviting Reception and Pleasant Atmosphere
The exhibition stand is designed to create an open and welcoming atmosphere. Visitors are greeted at a spacious, modern counter, which also serves as a space for initial conversations. The counter is functional, offering room for personal consultations without overcrowding the space. This allows for immediate interaction between CP-Pharma and visitors, sparking initial interest while also providing space for deeper discussions.Product Presentation in Digital Format
Another highlight of the stand is the high-resolution display located behind the counter. This screen showcases CP-Pharma’s latest products, accompanied by the distinctive key visuals from current advertisements and marketing materials. The digital display allows visitors to view the products in detailed quality and gain an overview of CP-Pharma’s latest innovations.
Space for Conversations and Networking
For in-depth discussions, several meeting zones are available. Here, visitors can have detailed conversations about CP-Pharma’s products and solutions in a relaxed atmosphere. The meeting areas are designed to offer a comfortable and quiet environment that encourages dialogue while maintaining the open character of the exhibition stand. Visitors can also explore the product range through the web shop at the terminal.Visitor-Centric Stand Concept
Thanks to our extensive experience in exhibition design and our in-depth understanding of CP-Pharma’s brand, we were able to develop a stand concept that is both visually and practically appealing. The open layout, thoughtful placement of elements, the spacious kitchen area with no external view, and the interactive product presentation all contribute to creating an inviting environment that places the needs and expectations of exhibition visitors at its core. The concept and design were brought to life by the stand builder.
Conclusion: An Exhibition Stand that Delights
Our exhibition stand for CP-Pharma is a successful example of the fusion of corporate design, functionality, and creative presentation. With its clear structure, striking design elements, and interactive product presentation, we have created a space that brings CP-Pharma’s values and brand to life in a unique way. Visitors are not only informed about the latest products but also experience an atmosphere that authentically reflects the company and encourages conversations and interactions.
Did this concept convince you as much as it did our client? Then get in touch with us.
