Full-Service Social Media Management
Landesverband der BHD/MR in Westfalen-Lippe e.V. (Regional Association)
A total of 18 machinery rings are affiliated to the regional association of BHD/MR in Westphalia-Lippe. So far, not all BHD/MR from Westphalia-Lippe are represented in the social media. We have developed a new joint social media presence for the Westphalia-Lippe region on the Instagram and Facebook channels to address specific target groups. Since the the GoLive, we have been responsible for the maintenance and support of these channels.
Development of a Joint Social Media Presence
Implementation of the Social Media Strategy
Workshop and Concept Development:
Following a social media workshop with the regional association BHD/MR in Westfalen-Lippe e.V., a well-founded social media concept was developed.
Design Strategy and Editorial Plan:
An innovative design strategy and a detailed editorial plan were developed in order to plan the content sensibly.
Continuous Coordination:
Close coordination with the customer takes place in monthly editorial meetings to discuss the content for the social media presence.
Content Provision:
Text and image material is supplied by the operational support services and machinery rings in Westphalia-Lippe and processed by us.
Content Creation:
Our tasks include creating texts, researching hashtags and emojis and editing images and videos.
Schedule Planning and Publication:
After the customer’s approval, the prepared posts are published on the social media channels at a specified time.
Community Management and Target Group Communication
German Agency Award:
The campaign was awarded the German Agency Award in 2023.
