Content Days for Social Media Content Production
Effectively Generating New Social Media Content
Founded in 1965, SAATEN-UNION GmbH is a consortium of seven medium-sized plant breeders with over 100 years of experience. It offers energy-efficient and healthy varieties for European growing regions and is characterised by practical relevance and a broad genetic diversity in over 40 agricultural crops. We take pride in crafting a new social media presence for SAATEN-UNION. What sets this endeavor apart is our involvement in organizing multiple Content Days for SAATEN-UNION and producing social media videos.
Planning According to Topics of the Editorial Plan
But what considerations are important when organising a Content Day? Everything must align! Therefore, based on our previously created social media concept and the themes of the editorial calendar, we first developed a storyboard.
The storyboard summarises ideas for campaigns, pre-formulates questions and text passages for interviews and makes numerous specifications. For example, scenes and camera angles, locations, props and backgrounds as well as important information on lighting and sound are clearly defined in advance and written down in the storyboard.
Production Guide
This planning then serves as a guide on site so that we don’t lose track during the production process. Equipped and prepared this way, we then went to our client’s location to conduct interviews with SAATEN-UNION employees and create social media videos.
Outtakes
Staying Spontaneous and Capturing Exciting Moments
Despite all the preparation, it is always exciting to see how many unforeseen scenes and opportunities arise to capture great content. In addition to the prepared “red thread”, it is absolutely essential to trust your trained eye to “smell” and capture the scenes. The further editing of the video material we created was then carried out in our agency.
