Attention-Grabbing with Wit:
Potato Treatment Creatively Staged
Certis Belchim
Attention-grabbing with humour:
Certis Belchim potato dressing creatively staged
Certis Belchim is an international company that specialises in innovative crop protection solutions. The company relies on proven quality – but how do you put well-known products in the spotlight in a new way? With an attention-grabbing campaign that not only informs but also entertains the target group with witty words, creative images and modern staging.
Our approach: to reinterpret the Certis Belchim product range in a humorous, surprising way. Using clever headlines and expressive motifs, we put the tried-and-tested potato pickles in the spotlight in an entertaining way, creating a campaign that not only catches the eye but is also remembered for a long time.
Cross-channel presence: print, digital & social media
To reach the target group in the best possible way, we strategically rolled out the campaign across several channels. Using a combination of print adverts in trade magazines, digital banner ads and social media adverts, we effectively drew the attention of the relevant target groups to Certis Belchim’s products. While bold design and catchy messages in industry media ensured visibility, targeted online targeting ensured that our adverts appeared on specialist agricultural portals and industry-specific websites exactly where the target group was looking for information.
WhatsApp status for the sales force
The campaign was not only played out via traditional channels but also integrated directly into the everyday lives of the target group. WhatsApp status messages for the sales force provided a quick, personal and direct way to play out the Certis Belchim message on the smartphones of farmers and dealers. This ensured that the campaign was always present and created a strong brand awareness – exactly where the target group moves daily.
Belongs together like you and plantamedium
It’s not just potato dressings that are particularly strong in combination – we can also be the ideal complement for you. With our industry and marketing expertise, we are happy to provide you with advice and support. Still looking for the right match? Then please get in touch with us!
